How do customers see my business…
Businesses live in the minds of customers as brands. Their role is to satisfy a need - through a product or service offering which is ultimately paid for by the customer and generates a profit for the business.
Far more than just a logo or identity, in the minds of your customers your brand exists as a promise, an expectation of an experience.
Being successful in business depends on how enticing your brand is to your customers and whether your business can deliver it's brand promise! Brands can either meet their customers expectations, ideally exceed them... or, in the worst cases fall short.
We help shape your business to make your brand irresistible to customers - because satisfied customers will want to come back time and again and be happy to recommend you.
"Martin White brings big company expertise within the reach and budget of East Kent SME's. Anyone looking for a review of their sales and marketing plans with a guarantee of practical, cost effective advice is recommended to contact Empowered Business".
David Foley - Chief Executive Thanet & East Kent Chamber of Commerce
"Martin offered me advice to assist me in developing key strategies to help me market myself both to clients and within my firm. He has also offered me several leads for new clients and I have meetings lined up as a result of this. I would highly recommend Martin..."
Deborah Geering - Solicitor, Furley Page
"Martin is advising me in relation to growing my business and I have found his input to be invaluable. He brings structure, logic, discipline and challenge to our discussions. He keeps in touch between meetings, provides detailed notes and reminders of all the tasks..."
Stephanie Hayman - Business Owner The Best of Deal & Dover, Whole School Meals, Urban Chi Download
"I have been benefiting from Martin's expert business advice one day a week for three months now. Until recently we thought we had a pretty good idea of what our positioning in the Home Improvement market was and why our customers bought from..."
Andrew Varty - Managing Director Channel Windows Home Improvements
"Martin is a highly focused individual with natural flair. He is a natural marketing man who instinctively knows the right path to follow. I have found Martin to be wholly reliable and meticulous with detail. I recommend that you try his services, he will not disappoint".
Derek Richford - Owner Golfstream Limited
"Martin is one of the most canny business consultants I have ever worked with. He has the unique ability to get straight to the heart of any business issue with both speed and forensic attention to detail. His advice is objective and unhindered by the politics he may..."
Robbie Burton-Sanigar - Advertising Planning Director